The power of innovation is in our DNA, our heart beats for technology and research - therefore, of course, we at Xella promote a vibrant culture of innovation! We want to promote creative and interdisciplinary collaboration and set standards for the industry. That is why we have opened our innovation process to the outside world. This allows us to stay in constant contact with customers, research institutes, universities and other construction companies and to further strengthen the network. Internal and external ideas flow equally into the development of new products, services and business models.
"A really good idea can be recognized by the fact that their realization seems impossible from the outset."