Innovation process

As we also want to play a decisive role on the world market in the future, a constant development of the company and our product range is vital for us. With innovative solutions and competent employees, Xella is ideally placed to benefit from new opportunities and to always be one step ahead.

Our organizational structure helps to ensure that good ideas are not "lost" and that the individual divisions can contribute their share to the culture of innovation.

Our innovation process uses the five components of trend analysis, idea generation, idea testing, pilot phase and implementation / market launch in an interdisciplinary, structured and, above all, result-oriented method for shaping the future of Xella. Each proposal is heard: Our Heads of Innovation are central contact persons on site, who bundle ideas and incorporate them into internal decision-making processes.

At the end of the five steps an optimized workflow, a forward-looking material, a new product or a new service can be created.
In this process, the innovation management team works closely with the employees of the Xella Technologie- und Forschungsgesellschaft, for example to test products or to carry out pilot phases.